Promoting social energy services to fight energy poverty: Communication insights

The POWER UP project started in 2021 shortly before energy poverty became a highly political topic. It was launched with the premise that regional and local public authorities have a strong role to play in fighting energy poverty through long-term measures. That is why the overall objective of POWER UP is to push cities beyond their “firefighter” role in times like these. Public authorities, especially those closest to the citizens in need, need to sustain the creation of local energy market players with a social agenda. The mission of POWER UP is not only to show that this is possible, but also to encourage others to follow the steps of its five pilot cases.
In this short public report, we want to describe how we communicate and disseminate the social impact of energy services, whether they focus on energy efficiency or renewable energy. How did we try to bring the social aspect of energy services into the minds of law-makers, local leaders and citizens. This is not exactly a how-to guide as the actions taken are very specific to the POWER UP project. Nevertheless, we do hope that the communication processes and logic we’ve put in place can inspire others, notably people working in similar EU-funded projects.

This report is the deliverable D7.3 Report on Communication and Dissemination Activities for the POWER UP project.

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